The event titled «Marketing in the Age of Global Changes» held at Odesa National Economic University gathered over a hundred participants in both LIVE and ONLINE formats. 

Practitioner speakers showcased real-life cases of brand creation, urban marketing development, and innovative communication approaches amidst global transformations. 

Among the speakers were Ivan Liptuga, Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who shared their experiences integrating international communication into the city's marketing strategy.

The Cultural Development Strategy of Odesa 2025–2035 is a document that shapes the future of Odesa as an open, innovative, and culturally rich city. 

The webpage features key materials that highlight Odesa's cultural and communication potential: 

• Cultural needs of Odesa residents and their perceptions of the Odesa myth; 
• Historic and cultural myth of Odesa; 
• Places of remembrance in Odesa; 
• Catalog of Kuyalnik crosses; 
• Project «Fragile Collection»; 
• Guide to creating beautiful Odesa signage; 
• Manual on preserving cultural heritage; 
• Educational course «About the City»; 
• Online course on the platform “Understandable”; 
• Visual symbols of Odesa.

These materials create a comprehensive understanding of the cultural brand of Odesa—its values, mythology, and visual codes. They serve as a foundation for the development of urban marketing, communication, and tourism positioning, aiding in creating a unified language for the city in interaction with residents, businesses, and international partners.